I take a 360-degree approach to content marketing, which means that I can cover the needs of most small to medium-sized businesses.
While I’m able to write for print, I’m not a big fan of it.
Because it’s expensive, inefficient, and it hurts the trees.
Digital content, on the other hand, is free to publish, the results can easily be measured, and the trees get to hang around for a while longer.
Below you’ll find a list of digital copywriting services I can help you with. The list is by no means exhaustive, so feel free to drop me a line if you want to discuss something bespoke.
A blog shows people that you know what you’re talking about. It helps you build authority and trust with your potential customers so they’re more likely to buy from you.
Each blog article also increases your chances of appearing on the coveted front page of Google when people search for information related to your industry.
I can help you develop a content strategy for your blog, by looking at what your audience is interested in, what your competitors are doing, and which keywords are easy to target.
Emails & Newsletters
A mailing list is a great marketing tool because it links you directly to your customers and potential customers without the myriad of distractions found on Google, Facebook, or Twitter.
You can use emails to make major announcements, provide helpful advice, promote new products or services, and interact directly with your customers by asking them questions.
I can help you create a sequence of emails (i.e. an autoresponder series) that will engage your readers, drive traffic to your website, and ultimately make more sales.
A landing page is a page on your website that is designed to make the visitor take a specific action. That action could be to sign up for your mailing list or buy one of your products.
But a landing page is literally the first page a visitor lands on — which means every page is a potential landing page. Bear that in mind when you plan your website content (see below).
I can help you create a landing page that entices your visitors to subscribe to your emails, read your blog posts, download your content, sign up for your service, or buy your product.
SEO stands for search engine optimisation and it’s the magic that lands you at the top of Google searches. Unfortunately, a lot of people get it wrong.
There are over 200 factors that determine your website’s SEO, but it mostly comes down to just two things: create valuable content and connect with popular websites.
I can help you optimise your website, create great content and reach out to other sites to ask them for a backlink.
A website should be much more than just a digital business card. It should be the central hub of everything that relates to your business and online profile.
When done correctly, a website will help you rank in online searches, capture the interest of visitors, and convert them into loyal customers.
I can help you write all the content you need for your Home, About, Services, Contact, and any other pages you need on your business website.