Evergreen content is a marketing term you’ve probably heard thrown around — and with good reason.

It’s the best thing since sliced bread because it requires minimal effort and produces maximum results.

In this guide, I’ll cover…

  • What evergreen content is (with examples)
  • The pros and cons
  • Tips for writing your own

What Is Evergreen Content?

Evergreen content is content that doesn’t have an expiration date because it’ll always be relevant.

Examples include:

  • Tips
  • Tutorials
  • Definitions
  • Case studies

What Isn’t Evergreen Content?

Content that trends for a period of time and then becomes old news isn’t evergreen content.

Examples of content that isn’t evergreen include:

  • News
  • Trends
  • Events
  • Statistics
Evergreen Content: News stories drive a lot of traffic but quickly lose steam.

News stories drive a lot of traffic but quickly lose steam.

Benefits

Evergreen content can work wonders for SEO because it’ll drive traffic to your website over a long period of time. It’s also a great way for you to link different pieces of content together.

Some parts of your evergreen content might have to be updated from time to time. That’s okay because it’s easier to update an existing piece of content than it is to write an entirely new one.

Tip: If you create 365 pieces of evergreen content, you can update each of them once per year and have a fresh article to publish on your website every day — forever.

Downsides

It’s a popular strategy, which means that you probably won’t be the first one to cover any given topic. In fact, you may find that there’s a lot of competition for your topic.

The solution to that problem is to make your content stand out by putting your own unique spin on it. You can also target long-tail keywords, which is something we’ll cover another time.

Examples of Evergreen Topics

Certain topics will never get old, so a good way to create some evergreens is to concentrate on what people have always been and always will be talking about.

Examples of evergreen topics include:

  • Love
  • Family
  • Food
  • Fitness
  • Money
  • Careers
  • Pets

Examples of Evergreen Content

Once you’ve decided on a general topic, you can zero in on the specific aspect of that topic you want your content to cover in more detail.

Here are some examples using the topics above:

Examples of Evergreen Websites

Some websites only produce evergreen content, which is why they consistently rank at the top of Google’s search results.

Here are some examples of evergreen websites:

Evergreen Content: It's the reason why Wikipedia ranks at the top of so many searches.

It’s the reason why Wikipedia ranks at the top of so many searches.

Tips for How to Create Evergreen Content

Now you know what evergreen content is and isn’t, and you’ve seen some examples of what it looks like in practice. Let’s look at some tips for how to create your own evergreens.

1. Use Simple Language

Einstein supposedly said that “If you can’t explain it simply, you don’t understand it well enough.” Most people searching for your content will be beginners, so avoid overly complicated jargon.

2. Narrow Your Focus

A broad topic will take a lot of time and effort, and may put off the reader. A narrow topic, on the other hand, will make it easier for you to go in-depth and explore all the details and nuances.

3. Use the Right Keywords

Once you know exactly what you want to write about, it’s time to do some keyword research for your content. Choose keywords that are popular, but not so popular that you can’t rank for them.

4. Link Your Content Together

Chances are that you’ll cover related topics within your niche. If you reference a concept that you’ve covered in a previous piece, then make sure you link to that piece for people to read.

5. Repurpose Your Content

Several pieces of content that are closely related can be combined into a comprehensive guide. Briefly introduce each subtopic and then link to the in-depth articles for readers to explore.

It’s Not the Be-All and End-All

You shouldn’t rely solely on evergreens. Feel free to cover current trends if they’ll drive traffic to your website — just make sure to link back to your core material.

Categories: Words

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