Evergreen content is a marketing term you’ve probably heard thrown around — and with good reason.
It’s the best thing since sliced bread because it requires minimal effort and produces maximum results.
In this guide, I’ll cover…
- What evergreen content is (with examples)
- The pros and cons
- Tips for writing your own
What Is Evergreen Content?
Evergreen content is content that doesn’t have an expiration date because it’ll always be relevant.
- Case studies
What Isn’t Evergreen Content?
Content that trends for a period of time and then becomes old news isn’t evergreen content.
Examples of content that isn’t evergreen include:
Some parts of your evergreen content might have to be updated from time to time. That’s okay because it’s easier to update an existing piece of content than it is to write an entirely new one.
Tip: If you create 365 pieces of evergreen content, you can update each of them once per year and have a fresh article to publish on your website every day — forever.
It’s a popular strategy, which means that you probably won’t be the first one to cover any given topic. In fact, you may find that there’s a lot of competition for your topic.
The solution to that problem is to make your content stand out by putting your own unique spin on it. You can also target long-tail keywords, which is something we’ll cover another time.
Examples of Evergreen Topics
Certain topics will never get old, so a good way to create some evergreens is to concentrate on what people have always been and always will be talking about.
Examples of evergreen topics include:
Examples of Evergreen Content
Once you’ve decided on a general topic, you can zero in on the specific aspect of that topic you want your content to cover in more detail.
Here are some examples using the topics above:
- How to Get in a Relationship
- How Parents Can Raise a Good Child
- 7 Quick BBQ Sauces For When You Need It Now
- 5 Simple Tips for Fitness Success
- 10 Simple Ways to Manage Your Money Better
- 10 Steps to a Successful Career Change
- How to Train Your Dog & Top Training Tips
Examples of Evergreen Websites
Some websites only produce evergreen content, which is why they consistently rank at the top of Google’s search results.
Here are some examples of evergreen websites:
Tips for How to Create Evergreen Content
Now you know what evergreen content is and isn’t, and you’ve seen some examples of what it looks like in practice. Let’s look at some tips for how to create your own evergreens.
1. Use Simple Language
Einstein supposedly said that “If you can’t explain it simply, you don’t understand it well enough.” Most people searching for your content will be beginners, so avoid overly complicated jargon.
2. Narrow Your Focus
A broad topic will take a lot of time and effort, and may put off the reader. A narrow topic, on the other hand, will make it easier for you to go in-depth and explore all the details and nuances.
3. Use the Right Keywords
Once you know exactly what you want to write about, it’s time to do some keyword research for your content. Choose keywords that are popular, but not so popular that you can’t rank for them.
4. Link Your Content Together
Chances are that you’ll cover related topics within your niche. If you reference a concept that you’ve covered in a previous piece, then make sure you link to that piece for people to read.
5. Repurpose Your Content
Several pieces of content that are closely related can be combined into a comprehensive guide. Briefly introduce each subtopic and then link to the in-depth articles for readers to explore.
It’s Not the Be-All and End-All
You shouldn’t rely solely on evergreens. Feel free to cover current trends if they’ll drive traffic to your website — just make sure to link back to your core material.